EMBRACED BY MANA
Our goal with the “Embraced By Mana” campaign was three-fold: introduce viewers to the iconic beauty of The Islands of Tahiti, introduce viewers the concept of Mana and showcase the many sides of the incredible Islands of French Polynesia.
The print ads for the "Embraced by Mana" campaign feature imagery that accentuates the intrinsic beauty synonymous with the Tahitian experience while simultaneously generating curiosity about the islands' distinctive culture. The headlines deliberately highlight the inherent duality that characterizes a journey to The Islands of Tahiti.
“Take Me To Tahiti”
The #TakeMeToTahiti video content series launched as a worldwide contest, inviting couples and families from diverse backgrounds to submit videos explaining why they should be featured in the ongoing video series for The Islands of Tahiti. After careful consideration, we chose a couple from San Diego, a family from Great Britain, and a couple from Brazil, whom we then flew to the islands for an unforgettable experience. Reflecting the global nature of the campaign, the videos were edited in various languages, including French, Japanese, Chinese, and more.
There is no one thing that makes Pebble Beach “Pebble Beach.” It’s a combination of shared experiences and incredible memories that coalesce into an unforgettable golf vacation. This is how we captured that feeling — with a brand campaign entitled This is Pebble Beach.
Online Videos
Writer: Scott Conway
Art Director: Lucho Ortega
CD: Greg Carson
Director: Jerry Duggan, FLF Films
Print Campaign
Writer: Scott Conway
Art Director: Lucho Ortega
CD: Greg Carson
Photographers: Tom O'Neil, Joann Dost
To entice meeting planners to hold their corporate meeting or event at one of Disney’s park resorts we leveraged the testimonials of satisfied executives and meeting planners who consistently return. This campaign features portraits of these executives and planners, accompanied by one-word quotes that culminate with the iconic Disney D.
I feel fortunate to have contributed to the enduring campaign for California Tourism, which stands as one of the most beloved and widely recognized destination brands. It has been an honor to leave my mark on such an iconic campaign.
LoCA: The Wines of Lodi, CA
To promote the exceptional yet lesser-known wines of Lodi, we embarked on a transformative journey to revitalize the brand. By reimagining Lodi, CA as LoCA (a play on Lodi, CA), we captured the wine-loving spirit that resonates deeply within the community. The remarkable outcome was a rapid growth of the LoCA community, achieved through a synergistic blend of paid, owned, and social channels.
"Bula" is a word that resonates throughout Fiji. It means “hello,” “welcome” and “how are you,” but emotionally, it means much more than that–– it is a warm welcome to all travelers. Our team met its goal to make “Bula” synonymous with an authentic Fiji vacation experience. Instead of featuring vacationers, our creative approach focused on Fijians themselves. The child-like nature of the creative aimed to evoke the nostalgic feeling of our youth and establish a direct connection to the spirited essence of "Bula" and the rich Fijian culture.
As part of the brand refresh for Explore Butte County, my task was to develop a more dynamic, contemporary, and adaptable design. Recognizing the diverse experiences offered by Butte County, I aimed to create a mark that captures the essence of the destination while showcasing its various facets. The concept involves utilizing the logo's shape as a window, providing a glimpse into the breathtaking landscapes, activities, lifestyle, and all other aspects that make a trip to Butte County unforgettable.
California Community Colleges Career Education programs offer a wide array of over 200 career programs, providing students with hands-on training and valuable skills to pursue meaningful careers. However, a lack of awareness among students, parents, and even educators about the local career opportunities often leads to the misconception that these programs are subpar alternatives to traditional college education. To address this challenge, our campaign aimed to reposition these programs as exciting and appealing options for high school seniors, under the unified theme of "Learn By Doing."
Inspired by the military phrase "Got Your 6," we offered the Hollywood Military Forum more than just a campaign. We provided them with a meaningful mantra that exemplifies unwavering support for military veterans. Through our spots, featuring renowned Hollywood celebrities, we conveyed the message that veterans, upon their return, possess invaluable leadership skills and are assets to their communities.
What makes being a fan of a MLS team great? Its lots of things – team legacy, team culture, the players and its rabid fan base. For this campaign for MLSStore.com our team utilized the ampersand as the vehicle to connect all these elements including the fans showing their team pride through their team gear. We created a general :30 spot and :15 spots for each of the 19 MLS teams. In addition, a series of “&” T-shirts were developed (and sold on MLSstore.com) to reflect the individual achievements and inside information that make each club special.
As a boutique winery located in Lodi, CA, Felicità Wine Company entrusted me with the design of their logo and inaugural wine label for their launch in 2018. This particular vintage not only received a gold medal but also earned the prestigious title of Best in Show for label design (traditional) at the esteemed San Francisco Chronicle Wine Competition. Since then, Felicità Wine Co. has experienced steady growth, releasing multiple award-winning varietals and vintages.
Contributing to a meaningful cause is truly fulfilling, particularly when it involves a something personal like autism, which has impacted friends and family. The M.I.N.D. Institute is dedicated to finding a cure, and we had the privilege of designing a series of posters and print ads to raise awareness and encourage charitable contributions for this important cause.
Kids Rock Free, a performing arts school in Southern California, provides free music lessons to over 300 kids weekly. To revitalize their image and attract new donors and students, our team embarked on a comprehensive rebranding effort. This included a complete redesign of their brand identity, highlighted by a unique brochure that not only serves as guitar string packaging but also includes a fresh set of strings. This innovative approach resonates with the spirit of rock and captures the attention of potential supporters. Rock on!
Working on projects for America's premier professional sports league comes with exceptionally high expectations. Fortunately, I had the privilege of contributing to a body of work that not only met but surpassed those lofty expectations.
“Run” NFL NETWORK
Oakland Running Back Darren McFadden runs through an entire off season– from the draft to the combine, training camp to opening weekend to represent how the NFL Network brings football to dedicated fans 365 days a year. It ran nationally during the Super Bowl and won the entire team an Emmy Award for sports marketing. Woohoo!
“Fantasy Blues” NFL.com
For millions of NFL fans, fantasy football is more than a hobby — it’s a passion. But by season’s end, there is often more agony than ecstasy. Luckily, NFL.com’s Fantasy Playoff Challenge gives those who may not have had a winning season a second chance. This spot proved to be so popular it ran for multiple seasons.
“GameDay” NFL NETWORK
What if every NFL stadium existed in one city? For this spot it does and the hosts of Gameday tour through town in a ‘62 Cadillac to illustrate that Gameday truly has every game covered. It stars a load of NFL celebs and is chock-full of CGI magic. To top it off it was nominated for an Emmy.
To attract businesses to relocate or expand in California's Central Valley, we adopted a unique approach by embracing the region's agricultural heritage as a compelling juxtaposition in our messaging. Drawing inspiration from classic fruit crate art, our print campaign skillfully incorporates this design influence to showcase cleverly written headlines that capture attention and resonate with the target audience.
A sampling of logos I’ve designed over the years.